Re: What Is Microsofts End Game ?
To become Google. And Apple. Goopple ?
MS always has been late to the party, and has only ever caught up because of its oodles of moolah that it throws around in mostly doomed endeavors. Of late, MS has noticed that its entrenched money makers, Office and Windows, are at risk of being swept aside by the combined threat of Google Docs and mobile phones.
Because Google is making money every second just by people searching for stuff, MS has frantically put together Bing, at ginormous cost, hoping to cash in on that particular kind of cow. It's not working very well because Google has years more experience which no amount of money can catch up to.
Then MS tried attacking the mobile phone sector in its usual ham-fisted way by trying to buy into the market, but as usual again it made bad choices from day 1 and that effort is now stillborn.
MS simultaneously lobbed tankerloads of money to get into the tablet arena that Apple had opened, but are far from recovering the costs on that front as well, although I've heard that the Surface 3 ain't that shabby. For that, of course, MS had to have a touch-enabled interface. Fair enough, but then, in true MS fashion, it decided that ALL Windows should be touch-enabled. Cue the fiasco that is the Windows 1 0 interface, because if there is one thing that MS will never truly understand, it is that different machines need different interfaces.
Finally, the Store is the last thing that MS will let go of because it sees how much money Apple makes on doing next to nothing and it wants its share of that sweet pie as well. Legacy Windows mean that MS is a while away from having a perfectly walled garden, but that is their end game : that every click, every interaction, every purchase bring in the money that MS fears Google and Apple are taking away with their better ideas implemented way before MS woke up to smell the coffee.