Taking responsibility for doing too god a job
Well that's a new one, for sure. A refreshing change from "almost nobody was impacted", but given the importance of the impact on the people affected, it would have apparently been too callous even for a multinational conglomerate to say that. And it would probably have cost a lot in yet a bit more negative publicity.
Which is what this whole PR exercise is about - drowning the negative in positive, reponsible, taking-all-blame spin. That's because the whole fiasco was prohibitively expensive in both money and reputation, and Samsung is desperate to get some brownie points in Public Opinion.
Everything in here has been carefully crafted to make people believe that the investigation was thorough, the cause forgivable, the motive noble. Honor is preserved by taking the blame yet saying that Samsung equipment was absolutely not responsible. A brilliant exercise.
Well I'm against monopolies, so I hope Samsung will stay in the game for a while longer, but I don't buy the whitewash. A battery that is not of the specified size (how can they possible make something bigger than expected these days ?), that lacks insulation and has a slew of other manufacturing defects is not something that should have made its way on to the market, period. With the amount of defects listed, the fact that it did get to the market demonstrates an appalling lack of QA in every part of the manufacturing chain.
I'm guessing that this situation has been a long time in the making. Such absence of control didn't happen overnight, it is the result of complacency and the immense pressure of the market.
Maybe it is time to get off the wheel for a bit and take a breather ? Nobody will die if a new model takes a year and a half to get done instead of twelve months.