Smart, but not intelligent
"the other contestant revealed that she had paid someone to win the contest for her, and was suing the station both for the tickets and to recover costs for her cheating"
So we have a woman who wanted the tickets, but didn't have anything much to get her to win. Except her body, which she apparently had no trouble flaunting. So she - correctly - estimated that she would get attention with a lewd pic, but that was not enough, she wanted to guarantee a win. So payment to some guy for help.
She had the gumption to go through with this plan, but when it failed she didn't have the intelligence to think it through and went into a lawsuit guns blazing, but neurons not firing.
I wonder if her pic was part of the evidence ? I'm sure the judge would have considered it carefully.