"an unquestioning hype-led bunch of donkeys in the tech media"
In a tycoon game, that would be the trap in which the unwary player gets caught, leading to the doom of that profile.
In real life, you just do like in games, you reset the box, create a new player profile and start over. Except that, in real life, you're playing with actual people's money, not with a virtual predetermined sum.
But you'd only realize that if you actually played games when you were young. The management of Atari today has obviously not done that, they've only played MBA games, which are far more theoretical and where "people" are as nebulous a concept as "product".