Well yeah
"the whole technology community can effectively become your distributed dedicated full time CISO "
Absolutely. It's just like Microsoft making its dedicated customers its beta testers. You're sure to get results before the miscreants teach you an expensive lesson.
If you are too "proud" to use this as a tool, you have no business dealing with the Internet as a company. Unless, of course, you are a small company using widely-available tools and not doing anything more on the Web than hosting a basic commercial site or a personal site with next to zero functionality.