"navigate the minefield of hype that surrounds AI"
Be honest.
Don't sell AI.
Of course, I am fully aware that snake-oil vendors can't keep their slimy hands off of a new get-rich-quick scam, and it is quite a shame that such companies can't be forced to pay for the benefits they promised that never appeared, but really : intelligent CEOs (I'm supposing there are a few of them left) will not be taken in by the siren song, and will tell companies like McKinsey to fuck the hell off.
Yes, I am an idealist. Sometimes even, a poet. In other words, I believe people generally actually want to make things better, not worse.
I do realize that, as far as the Dow Jones is concerned, that is rarely true.
Please don't burst my bubble . . .