ISPs, portals, and ad networks have dropped the ball.
They have allowed the behavior targeting debate to spin out of their control, leaving the conversation in the hands of privacy evangelicals that represent only a vocal minority. As a result, most consumers and law-makers have concluded that ad targeting is a consumer protection issue.
My recommendation to ad networks, ISPs and portals is to take back the debate. With a modicum of marketing and consumer-friendly product offering, behavioral targeting can become the hero of its age, instead of the defiling villain.
Read the analysis at http://www.BroodingSavage.com
Biting the hand that feeds IT
