Cast first the beam out of thy own eye!
Well moving between Java plaforms is one thing - moving from Java EE To PHP quite another. PHP is still a mess, whether you've got Zend to add a semblance of order to it or not.
I recently completed a project using the Zend framework, and while it's a good step up from plain PHP, it still has some major flaws. Having to program in PHP is one of them ;) The other is performance - the Zend framework in it's current incarnation is extreemely slow - Probably due to the fact that it dynamically pulls in at least ~40 scripts for each page for each and every page request, no-matter how trivial.
Another point is that I'm sure there are tons more Java EE peeps out there than Zend peeps - so I don't really get the 'finding staff' benefit. Do they mean you should just chuck together a bunch of cheap PHP devs and let them hack something that almost works in zend? Learning the framework is arguably as much effort as learning PHP itself (and I have to say the documentation is pretty poor).
I wish Zend luck - but I hope they don't try and slag off other platforms again until they have it right themselves.
Biting the hand that feeds IT
