More lies...
Quote: MB, this article
MB: What happens is that the data is still mirrored to the profiler but the data digest is never made and the rest of the chain never occurs. It ought to be said that the profiler is operated by the ISP, not us.
Quote: MB, http://www.badphorm.co.uk/page.php?10
TheObserver: So if you opt out your data never touches a Phorm server? This is at odds with much coverage, which suggests the data still goes to your server but you discard it if the opt-out cookie is present.
MBurgess: Yes. There is widespread misunderstanding of how the system works, which is why we are keen to set the record straight...
He contradicts himself, saying in this article that your data does in fact always touch Phorm, and then in another, that it only does if you opt in. Which is it?
Myself, with the way these guys have been acting, I'm inclined to believe that the worse of the two cases, ie that your packets always get intercepted by Phorm, is true.
Perhaps Phorm doesnt understand that, in many people's eyes, Adware is only one step above malware. I dont care what its there for, I care that it shouldnt be there, it intercepts private data.
Its funny how on BT's website, they try to bury the bad news that your every browsing move and search term will be monitored, by harping on the anti phishing protection. Gee, funny that, perhaps the general public isnt crazy about excessive adverts and privacy intrusions, fancy that. They already know the public wont be crazy about the idea, yet they go ahead, and even worse, they lie about it, and get caught.
This makes me think, that the next time I shop for a new ISP, I'll be looking for one that is fast, has as little downtime as possible, a declaration stating that they do not and will never have any dealings with Phorm or any of its affiliates, or any similar schemes which aim to intercept or in any way monitor by browsing.
Oh, and if we use targeted advertising, we will see less adverts? What is he on? Less adverts means less possible revenue - why would you remove adverts? You can have more targeted adverts. This will only lead to a very slippery slope, and makes me glad that I exlusively use Firefox with Adblocker Plus installed.