Efficiency equals elegance
Manufacturers need to be reminded that inefficient products are effectively poorly-designed ones. Efficiency should be something that is considered across the whole design, from interface to software to hardware. Unfortunately there's a tendency towards "a pretty interface, some adequate software, and consumers are only confused by hardware anyway so let's just stick it in a slinky case".
Those consumers who are a little more sophisticated (the ones who don't worry about big cars, personalised number plates, and a shiny new phone every month), ought to put pressure on manufacturers directly. Don't wait for Greenpeace to publish something, change your company's purchasing policies to include more environmental assessment.
Oh, and Mike Richards? The most successful business people in history (Rockefeller, Ford, Gates, Buffet) have left their mark with corporate/social responsibility almost beyond measure - successful people tend to want to improve things. I'm not quite sure what the intention of your post was.
Biting the hand that feeds IT
