* Posts by Auz

1 publicly visible post • joined 29 Feb 2008

How Phorm plans to tap your internet connection

Auz
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So they're basically stealing ads from other sites?

http://webwise.com/how-it-works/faq.html#2

How does Webwise’s relevant advertising feature work?

Webwise technology places a cookie (a small file like the ones used on almost every website) on your computer, but this one is anonymous - it has no information but a randomly-generated number.

Then, as a customer searches and browses online, that behaviour is checked against general advertising categories, like "Travel", "Finance", or "Luxury cars". The only information stored are those categories, discarding all the sensitive information like website URLs and search terms. These categories are set up by advertisers, who want to reach consumers who are most likely to be interested and find the ad relevant.

******When the customer’s interests match one of these advertiser categories, the customer sees a relevant ad in place of a generic, untargeted ad.******