ISPs should sell bandwidth
There should be a bandwidth charge, flat rate, no matter if it's download or upload. Based on bytes not protocol.
By shaping some types of traffic more than others Virgin are saying that they prefer traffic which they make money from. For example Internet telly might make them or their supporters money but Bit Torrent does not.
Going further they are saying, "we don't like our customers doing their own thing online, we want them to look at specific content like approved TV channels."
Bit Torrent is a way to do your own thing and that is what the Internet was built on. It's a lot our own faults for not buying a better connection for big bandwidth stuff. However it's their fault for saying unlimited bandwidth when that was not sustainable.
Going too far with approved content might be having a white list of approved sites. Everything else is relegated to the default channel along with all the Bit Torrent and freetards and spam. BBC comes us super fast with content cached at the ISP and super fast private networks linking servers. Anyone not big enough to buy into the super net will be stuck on the clogged up backroads of the old internet. Effectively killing the spirit of the Internet where anyone could put up a website and making just like TV, Radio, Music, Film, Newspapers, all controlled by 6 people.
Paris because she's approved content.