Unclear article point
Whatever areas that Apple and Google have failed in with their App stores, has no relevance to what Microsoft did or did not do twenty years ago or even now. This "misery loves company" syndrome used as excuse by very many USA companies to excuse their own terrible behavior is ridiculous.
I resent the fact that Microsoft will not let me download many third party applications from the vendors site if same application is available through the Windows App store, where I must register with Microsoft before such download.
Another peeve is Windows 10 preventing my third party veridied downloads from installation, especially when such applications are direct competition to Microsoft. Even attempting to install Mozilla Firefox was interrupted several times by Microsoft insisting that I examine Edge browser more closely instead.
Microsoft enjoys a 90+ % desktop PC market share Internationally - so what!, that's old news, and has no bearing on quality, reliability or security of Windows over Apple MacOS or Linux by comparison.
The article is therefore of no real technical enlightenment.