Not to be harsh or anything but welcome to the real world.
Companies exist to further their interests, and those of their owners and shareholders. Not yours as a customer. Not mine as a customer. Their own. Always have. **We're their customers, not their friends**.
With free products like those from Google, where do you stand? Are those freebies the sprat to catch a mackeral, essentially a loss leader? Are they a way of gathering users and turning data on those users into something that can be sold to other businesses? Where do products like reader stand in this?
This is why I've always been so suspicious of the Google "Don't be evil" thing, because sooner or later that was always going to be overtaken by "sorry, but there's profit to be had".
People sneer at Apple and Microsoft, but at least they've always been relatively honest and up front about the relationship. If we give them money, they'll give us hardware and software and services. At least with those guys you always knew where you stood.