Back to Basics
The Ryanair ad is basic advertising..., sex sells. I remember when airline flight attendants used to be attractive women. Now, most of them, at least those on US airlines, are card carring members of AARP. If the CEO of Ryaniar really had "balls" to follow through with the fare promotion, he'd dress all Ryanair flight attendants in the same uniform for the span of the promotion. This is assuming that Ryanair's cabin staff is not too old, to male, or too overwieght to adorn such attire in the first place.
Biting the hand that feeds IT
