Danger - weasel words
Read the Best Western statement closely
"You may be aware on Sunday 24th August the Scottish Herald printed a story claiming a hacker had gained access to Best Western guest information. This story is grossly unsubstantiated!"
Note the word "unsubstantiated" ..... not untrue.... just unsubstantiated... sounds good means nothing.
"After a detailed investigation we can confirm that on 21st August a single hotel in Germany was compromised by a virus."
Virus sound better than backdoors or trojans...manflu kinda thing rather than the more eyewidening trojan up the backdoor.
"The compromise permitted access to reservations data for that property only.
This has affected only ten customers who we are currently being contacted to offer our assistance, none of these were GB customers."
Hmmm only 10 reservations in a week...... quiet week?
"There is no evidence of any unauthorized access to any other customer data."
Just because there's no evidence doesn't mean there was no access to the other data, however this does admit that there was access to some customer data.
"Most importantly Best Western purges all reservations data within seven days of guest departure."
Purges, a word which is less definate in it's meaning than deletes
Note also the use of "reservations data" since obviously they wish to reassure customers that some, ephemeral data is "purged" but mask the fact that significant customer info is retained.
Mines the one with Crisis Management for Dummies in the pocket