Bluetooth as an out of home medium will die
For what it is worth AND it is only our prediction, Bluetooth / Bluejacking has no future as an out of home marketing tool...
Last week we wrote - http://www.dailydooh.com/archives/746
* Bluetooth as an out of home medium will die. We would argue that it hasn’t even got off the ground. ‘Bluejacking’ or whatever one wants to call it has had its day. Network providers who went to the expense of installing Bluetooth equipment would have been better off installing a Wi-Fi wireless access point and offering the consumer free (even walled garden) Internet access. We believe that Wi-Fi will replace Bluetooth in marketing campaigns
We would also point readers at the article about URBAN SPAMMING and HSBCs decision to stop all bluetooth activity in its branches - see http://www.dailydooh.com/archives/679
Biting the hand that feeds IT
