Re: CSI-Miami Hummer
I'm glad you mentioned that. The first time I noticed the Hummers on the show, I said to myself, "nice product placement!". So I wasn't surprised to read (http://www.insidebrandedentertainment.com/bep/article_display.jsp?vnu_content_id=1000976529) that GM paid to get their vehicles on TV shows. "Asked whether his placement of the Hummer on CSI: Miami—one of the most dominant placements this year—actually sells vehicles, Norm Marshall of Norm Marshall & Associates in Sun Valley, Calif. replied, [IRONY ALERT!]
'I don't think so . . . you don't get that call to action. Not once has David Caruso jumped down from his Hummer and said, 'Get down to your local Hummer dealer!'"
One wonders just how much car-buying decisions are influenced by advertising in all its forms.