Re: Que?
This is already understood too well.
Reality
---> Marketing Spin.
"Not enough customers are signing up"
---> "We are able to offer a lower price because..."
"Our product is inferior to other 'more mature competitive' offerings
---> "We are able to offer a lower price because..."
"We are not able to perform to the SLA we promised."
--->"We are able to offer a lower price because..."
"We need more 'Gamma Testers' to vet our products."
---> "We are able to offer a lower price because..."
"We want to acquire a bigger slice of this market-share and are willing to sell at a loss to get it."
---> "We are able to offer a lower price because..."
"We don't want to pay for a 3rd party to thoroughly test the security of our products/services"
---> "We are able to offer a lower price because..."