half a million quid
"The government has been spending almost half a million quid trying to publicise the scheme in the city, touting its uses when travelling to Europe and clubbing."
As a Manchester resident and someone who commutes about the city on a daily basis and who reads the Metro every day - I haven't seen one single piece of marketing material to push the ID card to me.
Where has this half a million been spent?
I wish I won that contract :-/