Re: Remember everybody!
Despite the downvotes, this is exactly the endgame publishers want: end-to-end control over the delivery and presentation of their (precious) content. They may or may not fully achieve it, but we're certainly well on the road towards it: First HTTPS to protect it in transit, now lockdown of the presentation. The final stage will be browsers refusing to display content that's not "approved" (they're already getting antsy about http sites), then we'll be back to the TV delivery model, with a huge cost of entry and only a few big players to control.
"I'll just use a free browser then"... But you'll only be able to view hobby sites with it, as all the mainstream sites will be locked out, so most people won't bother.
"If they block adblockers there will be an outcry"... but the vast majority of people don't care. They happily pay subscription TV services to watch ads, why should the web be any different.
As soon as there's an option to protect sites it will be used, whatever the content. The age of web-TV is coming - sit and consume what's served up by your masters, no looking behind the curtains, no "fake news" from unapproved sources.
Don't agree? Time to accept that the internet is now a utility. Mainstream, regulated, sanitized and in the hands of the big boys. The open internet we grew up with will be like amateur radio - still available to those who care, but very much a fringe interest.
Is it time to leave Earth yet, Pop?