Much worse than being reported in popular media
You should see how much havoc this was causing to people on slickdeals.net.
Here:
http://forums.slickdeals.net/showthread.php?sduid=327000&t=1046236
and here:
http://forums.slickdeals.net/showthread.php?sduid=327000&t=1042651
are a total of around 5,100 posts in two threads - the most postings I've ever seen on that forum about one deal. I was there on BF for the morning, waiting for the deal to go live, then suffering for hours waiting for live cashback to come up. Nicknames given to it were "live crash" and "crashback".