Hilarious...
It's funny how little people actually know about whay they're talking about...
Forget the comparisons price plans costing less than £30 a month... The fact is the conditions of the deal are very simple (and clear).
It has to be on the same handset range, on SET minutes only - it does not include texts, or anything else. 3 don't offer minutes only, they are offering their mix option (which is a copy of T-Mobile Flext, anyway, that's beside the point).
3 are having a hissy fit because they do not offer a plan for £30 a month. Yes it's true, read the small print of your £30 3 tarrif, I think you'll find your plan is actually £27, and you pay an additional £3 for the handset you chose. If you have chosen a cheaper handset, you'd have been paying £27 all along.
So the fact is 3 do not have a £30 tarrif, and even if they did, they don't offer a SET minutes allowance. What exactly are they contesting? That T-Mobile advertisments are correct? Even with conditions aside (which are open and easy to find) - 3 do not offer more minutes for £30. It's not a trick, or a ploy - it's very simple. If you want to pay £30 a month, nobody will give you more minutes. And you get unlimited texts for your trouble too.
For those of you who seem to have missed the point, the idea is that if any other network do offer any more minutes for £30, you ring T-Mobile up, and they will match or better within 24 hours (provided it's a standard, non promotional, SET minutes deal). Yes there may be a few conditions, but they're a business afterall... You know, those things that are around to make money!
If you want to dictate your own conditions, start your own network...