Not much different from Cable TV companies
When cable TV finally got off the ground in the UK there were loads of companies selling it. Quickly that number narrowed down and eventually we're left with a small handful of big players.
It's only expected that broadband goes the same way as the rest of services getting lumped together. I'm waiting for the next round of venture capitalist buy-outs which ends up with me trying to work out if I'm paying a French or German water company for both my gas and internet.
As usual the customers are praying that a takeover will improve services -- unlikely as they will become even smaller fish.
I'm not looking forward to becoming a customer of BTMicroHoo, myself.