Selective blindness
The brain has a good job of tuning out things it knows you're not interested in. Just think about the 12 years you've had a ticking clock in your room and until a kind friend points out the annoying tick, you didn't even know it made a sound.
I manage to do the same thing with banners and advertising, the only ones which sometimes get past my mental filter are the animated flashing banners. That usually means I turn off the tab I'm on and NEVER VISIT THE SITE AGAIN.
The end.
Biting the hand that feeds IT
