Re: exaggerated title...
This is all true. I meant title on the reg which somewhat sounds like it's more difficult that it was.
Yes, there are certain obstacles but it's a vicious circle of "everyone uses X so everyone asks about X and answer about X" making X having the most resources.
However, even if we talk about RDS Aurora the setup is not _that_ different, you select which engine you want (postgres, myslq, etc) and then the machines and that's it… The problem is if someone existed _only_ in certain infrastructure/UI…
On the other hand, even if cloud operators want lock-in, certain features like block storag (S3) became virtually an industry standard, along with it's API, and there are independent implementations like rustfs (or mionio, which recently went ai-fication…)
What's good about it is that if more and more people decide to use those solutions they will gain popularity and with that shared knowledge will improve and the operators will grow. IMHO a win-win overall (not only from european perspective but also from the plurality of the market)