Avoiding Marketing Disaster
Let's face it, folk. Vista has been a marketing disaster. There may be those that think it's the dog's wobbly bits, but it has never caught on.
Remember, XP also had its early disaster period and it took two service packs and a lot of convincing to get people to switch over. That's seven years, roughly, to get XP into a state that people actually trust enough to finally let go of the previous two stable releases, Windows 2000 and Windows 98SE, and their buggy relation, Windows ME.
Vista was released into a very different world to that of the first releases of XP. Back then, Apple were still trying to claw back their early trust, Linux was still very much a hobbyists' pipedream. The only serious contenders back then were smaller folk such as RISC OS, Amiga and so forth, each suffering from their own particular brands of mismarketing and corporate disaster. In other words, XP had it very easy. All it needed to do was wean the baby off its 2000 bottle and the 98 chew toy. Vista, had it been released into a similar world, might have made it had it been given the time, but the situation that occurred with XP also gave the developers of the main competition the required impetus to get their own product up to scratch, hence the current problem for Vista.
Whenever something comes out about Vista or its impending successor, there is the inevitable slew of folk with their sob stories about how Vista stung them in the but and how they went off to another OS platform. And there, it seems, is where the problem lies. XP only realistically had to deal with the pre-existing Microsoft stuff. Vista has to deal with that AND the various Linux distros AND what Apple is now offering. All these are far more inviting to the great unwashed than they were back in 2001. That means that Microsoft can no longer get away with launching half-completed crud onto the market in the hope that we will do their beta testing for them unpaid.
It's all a matter of the technical folk at Microsoft, the people that are supposed to do all the work, getting off their lazy fat Merkan duffs and doing something worthwhile, notably telling the Marketing folk to SHUT THE FUCK UP. Then they should listen to what the market actually wants. Instead of launching a tarted up bit of bloat with hundreds of wizards to hold the hand of the idiots that should never be allowed near a keyboard, they should deliver something that works. Something lean enough so that they don't have to resurrect the code of the past just to slim down enough to fit on the latest low cost machines, but with the scaleability to work well on the high end kit. If Vista can't be slimmed down enough, then chuck it and get back to XP. There's nothing wrong with evolving an OS, whatever the morons in marketing might say.
To avoid marketing disaster, to sum up, give the public what they want. Don't claim "NEW" if it isn't, and don't load it down with useless tat.