Fear Driven Greed
Terrified by the prospect of their core business collapsing like sand castles when the time comes in, you can almost smell the corporate fear as middle managers are 'tasked' with impossible to achieve goals.
They are SO 1980s with their 'lock-in' thinking.
Fancy going into Beta with a half-baked product with massive ankle chains attached YEARS after other people have launched good honest and simple to use products with NO penalties or traps!
This is just a big admission that the plot has been lost!
Biting the hand that feeds IT
