Re: People have many conflicting loyalties in life.
The issue isn't solely over "WP" being used, but that WP Engine was actually using the "WordPress" and "WooCommerce" trademarks commercially and without license throughout their site, in video ads, Google Ads, etc.
These trademarks are something that have been enforced for years, not just in domain names, but also when submitting any plugin or theme to the .org repo during the review process. The folks currently backing WP Engine are apparently ignorant to this process.
They literally had a plan called "Core WordPress" and changed everything after the cease and desist. If they truly believe all of their violations were fair use, why change anything to reduce any risk? Contributing to core WordPress was simply one option WP Engine had instead of paying a trademark license alone. They didn't want to do either.
Biting the hand that feeds IT
