Blu-Ray on 360?
This could be a good or bad move on M$ part.
If they are only incorporating Blu-Ray for playback of movies on the 360, then I don't see any sense in it. It would be better for them to make it an add-on as they did with the now defunct HD-DVD drive.
Now if they were to incorporate it into the console for GAMES, this could be a major plus (with a negative I'll explain next) - How many people played Mass Effect? The fact that they had to cram so much on a DVD meant that it took forever for the game to load, for textures to decompress and load, and made it miserable for many players due to the wait. With Blu-Ray, that wouldn't have been the case - it wouldn't have to decompress files/textures/etc.
The negative on this, is that all previous 360s sold without the Blu-Ray drive would not be able to play the Blu-Ray games.
Wondering if M$ is working on the X-box 3 (or.. ehem... 720?)