Marketing.
I feel sorry for every IT manager this morning fending off management claiming they can save £100k a year by going with Vorboss under the impression "all connectivity is equal". What do you mean we pay X for 1GBPS, and then X for RO2, and X for enhanced SLA?!
Telecoms is a generally dull marketplace with a captive audience (usually tied into 3-5 year contracts - "Yes, of course I'll give you a call back in 2026 Mr IT manager..!") and this is an interesting good news story for Vorboss all while giving Openreach a hard time as it is "woke" to do so. Truth is there are plenty of alternative carriers in most cities, see CityFibre, Cogent, Virgin Media (on-net), the list goes on..
Biting the hand that feeds IT
