"Customer Service"
My boyfriend purchased Vodafone full fibre about 7 or 8 months ago now, as it reached his area before me. It took them over 6 months to actually get it installed and working with multiple engineer visits - a couple because they didn't have a standard FB2 key to open the maintenance cupboard. By the fifth month he'd finally gotten through to a very helpful agent who kept him posted on the whole thing as well as the complaints department which is when it finally got moving.
About a fortnight before they actually fixed it (6 months in), they offered him mobile internet which they'd pay for but he'd have to go through the process to get a contract for it - of course, it would never be that easy and he failed the credit check for mobile broadband despite passing them for fibre broadband, what a laugh. After he got a sim and about a week before they did actually put data onto it but it was a big faff again (seems to be the vodafone touch).
In the end, he has been compensated for the downtime and now has 18 months of his contract paid but that still doesn't really seem worth it for all the hassle. Recently they offered the service in my area and I decided not to take them up on the offer after this whole faff. If they actually fixed these things on time it might help their brand. Hoping as a three customer that they don't buy them out as I don't want to deal with their customer service and prices, but we'll see.