
"Make Busy Work Easy"
I noticed on the link provided in the article that this appears to be their english language motto.
An unfortunate mistranslation from the original as busy work probably didn't mean what the translator intended... or perhaps after all it did. ;)
I recall a maths lecturer from 50 years ago who was Dutch and bit of an expert on Escher explaining the visual reference in Ascending and Descending was that in Dutch "monks' work" referred to largely pointless labour aka "busy work."
I would have thought making busy work easy was why the internet was invented. ;)