Why is generative AI needed
To serve ads about skin lotions when you search for the symptoms they claim to cure? I thought the reason Google was making money on search ads is that if you are e.g. Palmolive you can bid on search terms like "dry skin" "dry hands" "chapped skin" "cracked skin" or whatever and when those terms are searched for you see those ads?
So Google wants to stick an AI in between people doing the searching and companies with products to sell related to those search terms and think they can do a better job? Let's say the phrase "Joe Biden really chaps my ass" becomes a meme for some reason so a lot of people search on it. The AI is going to learn from that, and next thing you know people searching on "Joe Biden" get an ad for Chapstick or Palmolive - and I'm sure both those companies would be really happy about having their ads delivered in completely useless ways instead of the old way where they could choose the search terms themselves!
Biting the hand that feeds IT
