SAP in the Cloud
It's not about customers needs. It's about investors greed. The message is clear: S4/HANA in the cloud will bring more money to investors. To make it possible, customers will pay more.
To add insult to injury, another message was clear for customers: "You can forget your fancy ERP customisations because that's not how it works in the cloud"
No surprise very few want to migrate, with costs and risks associated to the migration.