"He will hand over to Airbus's Dominik Asam"
Which demonstrates to me that hiring a CEO has nothing to do with your business and what your company does, it's just hiring a manager.
Preferably one that looks good and can handle himself in front of a camera.
You spent years managing a company that makes planes ? Nobody cares. The only thing that counts is that you spent years managing in a high-profile company.
Speaks volumes about just how disconnected management is from the actual job (yes, I know I'm preaching to the choir ; it's my PMS : Post-Monday Stress).