And here we go again
"We do not agree with the FTC's allegations and we admit no wrongdoing," the company added. "Entering into the settlement allows us to avoid the time and expense of protracted litigation."
Point #1 : You don't need to agree. I'm convinced that every criminal ever arrested by the police disagreed with being arrested. It doesn't matter.
Point #2 : So you admit no wrongdoing ? Doesn't matter either, since you're essentially paying the fine. We know you're guilty.
Point #3 : You're settling because you're guilty and you just want to cut to the chase in order to minimize the impact on the shareholders.
Bottom line : you're guilty as fuck.