Reply to post: It's entertainment, stupid

Microsoft’s mixed reality dream meets harsh reality of job cuts

Richard 12 Silver badge
Holmes

It's entertainment, stupid

The only - and I do mean only - significant market for VR and XR is entertainment.

Any non-entertainment markets are either going to use off the shelf entertainment-oriented kit for some other use, or buy entirely bespoke because they've got a ludicrous amount of money.

Microsoft don't do bespoke, so they need to either get into entertainment platforms (whether consumer or commercial) or leave the market entirely.

A few years ago a Star Wars themed VR experience toured where they'd built a physical set as a backdrop to backpack VR. It worked wonderfully well.

That kind of thing can also be used for other purposes - eg build a virtual operating theatre with sufficient physical backdrop to train surgeons - but all the actual money is in entertainment.

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