Re: Apple's pricing problem with Qualcomm
Designing their own chips will help Apple with chip pricing but will not completely eliminate the problem, as Qualcomm owns the much of the technology of cellular itself. Apple will still have to license the technology from Qualcomm...as if Qualcomm will just roll over and deliver a license agreement to Apple that is as cheap as Apple thinks they will get.
Any loss in chip revenue will be happily rebalanced with a very lucrative, nicely padded, patent licensing agreement.
Biting the hand that feeds IT
