They should can the Bixby group
We've been buying Samsung phones since our second or third round of smartphones, the first being an iPhone trainer. Think we had LG after the iPhone. Then Samsung bloated it up with Bixby. When I needed a new phone a couple of months back, I bought a Motorola Moto G just to avoid Bixby. No, the Moto is not as good, but was worth it to avoid that resource hog. Bixby has cost them at least one sale from a previous Samsung-only customer.