Re: This massively reduces the value of an iPhone for average users
No it doesn't.
1) Most of the value of an iPhone for average users is that they don't have one, so didn't have to pay the ridiculous price. Unaffected.
2) Most of the value of an iPhone for average iPhone owners is to ostentatiously signal their superior wealth, taste and lifestyle. Unaffected.
3) Any value resulting from use of the Apple store can be preserved by continuing to use the Apple store. No one forces you to use any alternative. Of course, in a competitive environment it is entirely possible that some alternative might offer better value and better security. That's how this kind of thing is supposed to play out, we've often been told.
-A.