Reply to post: There is one small problem

Twitter tries to lure brands back with spend-matching scheme

katrinab Silver badge

There is one small problem

Twitter is a very tiny proportion of most companies advertising budget, on average about 0.9%. The vast majority of it goes to Alphabet[Google] and Meta[Facebook].

This really is not at all about the money, or it being too expensive. It is because they think advertising on Twitter will bring negative returns on investment.

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