Are they going to build fancy androids with sophisticated nervous systems?
Human language is the product of embodied things that walk around on the surface of a big spheroid, at the bottom of a gravity well. Words point to things in the world, as well as at each other in a network.
You can't fully comprehend language by only examining relationships between words. A system that understands human language must be able to hear and see and pick things up, and feel the inertial mass of objects smacking it upside the head.