The simple problem with voice shopping is it's difficult. It's not the buying that's difficult, it's browsing for the products in the first place that's difficult. It's much, much easier to browse for something on your phone or laptop than to try to do it via a voice assistant. And it's blindingly obvious that would be the case, which makes me wonder who thought of it in the first place.
It reminds me of the idea a few years ago that we should control our TVs and other devices by gesture rather than using a remote. Douglas Adams had already pointed out decades earlier what the obvious shortcoming of this would be - that you would have to sit infuriatingly still while watching TV (or in Adams' original, listening to the radio). And that's not to mention how many complicated gestures you would need to control a modern TV. But there were still folk in the industry who invented time and money in the concept.
Biting the hand that feeds IT
