The competition before the consolidation will mean good deals for a while.
Cityfibre hasn't yet reached my street, but is rolling out across the city. Got a special offer 18 month contract from Virgin that was too good to pass up (seems they might be scared of cityfibre) with a bill credit it works out at £18/month for 350Mbps down/35Mbps up.
Though if they think I'll be sticking around beyond the minimum term, when the cost jumps to £57 (!) / month they're going to be sorely disappointed.