Re: Self inflicted
Apple originally approached the USB-IF with what we now call the Lighting connector and proposed it as a replacement for micro USB but it was rejected as the USB-IF decided that consumers didn't care about reversable connectors.
Apple originally approached the USB-IF with what we now call the Lighting connector and proposed it as a replacement for micro USB but it was rejected as the USB-IF decided that consumers didn't care about reversable connectors.