Re: "Because we CAN!" (maniacal laugh)
Which ultimately led to nobody writing OS/2 programs, which, combined with Microsoft not licensing Windows 95 under the same scheme, led to OS/2's ultimate demise.
Whilst the Microsoft of the time was fully in it's 'evil' stage it's worth remembering that a lot of the blame for the demise of OS/2 can be laid squarely at the feet of IBM. If you're several times more expensive, and supported on fewer machines, you're onto a losing battle already.
This combined with IBM still being seen as a force in the computing world (and still having the arrogence that goes with it) didn't help.