Re: Mr. Meseeks
I'm not especially a fan of Google, but I did actually read the article (for once):
"Of course, this is only visible to you, you can easily turn off this feature if you choose and we do not use photos or videos in Google Photos for advertising purposes. The same is true for Voice Match and Face Match on Nest Hub Max, which are off-by-default features that give users the option to let Google Assistant recognize their voice or face to show their information. We will set the record straight in court." ®
I'm pretty sure that says Google does not use the image info from Google Photos in their advertising services -- perhaps because they have not yet figured out how to monetize it. And also that at least some of their similar services are in fact opt-in.
Bottom Line: Perhaps only selectively evil at this point in time.