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Swapping from UK-centric to US-centric is not something I wanted to see with this site as part of the charm is that it has UK roots with UK humour. That's not to say there's anything wrong with being US centric, but it does make it more generic, less interesting, more corporate. If you hadn't noticed, your readership, in general, are a bit anti-corporate. So it does feel like a sell-out in some way.