Marketing and corporate greed
The reason for the unholy UX mess with no signs of converging is, of course, marketing ...
Ah, yes ...
The marketing departments and their marketing droids, those utterly despicable abortions of nature.
In the same category as beancounters.
Their only purpose is to sell.
Anything, their mother if necessary.
Obviously, they respond to a boss, who in turn responds to management, who in turn responds to upper management, who in turn responds to a C?O, who in turn responds to the board who in turn ...
You get the idea.
But here's the thing®: none of them give a rat's toss about what they sell, who they sell it to or for what purpose, much less the consequences it may eventually have.
Their main objective is only the end of year bonus for increasing sales and shareholder's profits.
It boils down to nothing but corporate greed at its best.
O.
Biting the hand that feeds IT
